“… the term crossover cinema is used to encapsulate an emerging form of cinema that crosses cultural borders at the stage of conceptualisation and production and hence manifests a hybrid cinematic grammar at the textual level, as well as crossing over in terms of its distribution and reception. t argues for the importance of distinguishing between crossover cinema and transnational cinema” – Sukhmani Khorana (2013, pp. 2)
The introduction of crossover cinema offers different themes, beliefs, challenges and cultural differences to western audiences. The idea of crossover cinema, and the exploration of different cultures can be beneficial and educational to newer audiences, but more often than not, we miss the point that the text is trying to make. We, the majority of the western audience, are so caught up in our own world and our daily tasks that we neglect what is happening all around us. Through technological advancements, television and cinema have been used as a tool to introduce the different ways other cultures live. By bringing all of these different cultures together, through film, we are surrounding ourselves with culture being explored within. No longer are the days of the typical and/ or glamorous American family going about their daily routine. As a result of globalisation, we are subjected to cultural crossovers and are able to get a feel as to how others live.
An example of this is the film Bend It Like Beckham. The film, released in 2002, is set in West London, explores the day to day routine of Indian teenager Jesminder Bhamra. The English-speaking film, directed and produced by British film maker Gurinder Chadha, who is of Sikh Indian origin, delves into themes of “bending of rules, social paradigms and lives” (Times of India). Chadha herself works closely with what it is like being an Indian in a different country; a large majority of her films explore the lives of Indians living in the United Kingdom. Bend It Like Beckham was also the first ever western made film to air on North Korean television in late December of 2010.
“…There’s a wonderful kind of yearning quality about what is culture and the perils of living in the West and the dangers of what could happen” – Gurinder Chadha (2011)
- Chadha, G. 2011. Interview by Robert K. Elder. The Film That Changed My Life. By Robert K. Elder. Chicago: Chicago Review Press. N. p189. Print.
- Khorana, S. 2013. ‘Crossover Cinema: A Genealogical and Conceptual Overview’, Producing a Hybrid Grammar, pp. 1-7