Managing The Mass-Produced


As much as a large majority of people hate everything to do with Apple products, it’s hard to ignore what they’ve done for the world of tech today. They have completely changed the game with what mobile phones can be used for. No longer were mobile phones just for phone calls and text messages. Never before had the average consumer been able to hold, in their pants pocket, a computer that rivalled the capability of a laptop. Since 2007, Apple has sold more than 30 million iPhones. They also introduced the world to the iMac in 1998. It was the first product of the new Apple era that Steve Jobs envisioned. Up until then, “Apple McIntosh were a minority player compared to big brother Microsoft” (Kerr, 2015).  I think it’s very interesting to note that when these came out, they lacked a floppy disc drive. Fast-forward eighteen years and Mac products now lack a CD drive. That is just one example of how fast technology moves in today’s day and age.

I have yet to mention my digital artefact because I’m finding it so difficult to relate it to the topic I’ve chosen.This time around I will be producing a photo essay, looking at how people personalise their mass produced devices and how the devices themselves have evolved over time.  Through random-selection, there will be a focus on both the old, the new and the hand-me-downs. I will be finding out this information through a series of questions that lets the audience get to know the device being photographed. I’m interested in seeing how apple users get around the closed nature of their devices compared to android users and their absolute freedom to personalise as they please.

On a side note, check out this little video I made for DIGC202 comparing some of the features of an LG G4 and an iPhone 6


Weinberger, Matt. “The Whole ‘Mac Vs. PC’ Thing Is So Over, And ‘Android Vs Iphone’ Is Close Behind”. Business Insider Australia. N.p., 2015. Web. 

BRUCE, KERR. 2015. “PC vs Mac? The debate goes on.” Morning Bulletin, 2015. 33. Newspaper Source Plus, EBSCOhost


3 thoughts on “Managing The Mass-Produced”

  1. I think your right in that apple changed the way we approach mobile technology, they branded it in a way that made it so hard to not have. The way their products interacted with the user even in their early days is what separated them from their competition, they had the ability to see future use and also the eventual decline in popularity since the multiple rebrandings and redesigns of what is essentially the same product. Compare the ipod to the zune and there is a huge gap in popularity and use, the zune could run apps but there was no mobile market and microsoft didn’t create one for itself which means nobody wanted one.

    Also the idea of personalising our devices is a interesting idea to look into, especially this idea of apple users being more limited compared to that of android users. Confinement of rules creates creativity and the less room you have to move the more creative you get with the room you have. Also I believe jailbreaking (if thats still a thing) opens up a lot of options for apple users. The more you personalise something the longer you attach yourself to it because it becomes nostalgic and holds memories so replacing it definitely becomes a lot more difficult.

  2. I think that for much of our generation, many forget the evolution and origins of Apple. I personally I didn’t really recognise or recall the brand of Apple until the iPhones we released in 2008 and gained popularity but reflecting back, my primary school computers were Apple. I think iPhone were a pivotal branding moment for the brand as it dramatically increased brand awareness. Nowadays Apple is a known leader in consumer choice as well as technological innovation and I think it is this established brand image that retains loyal users as well as converting other brand loyals. This allows them to manipulate customers in a non-aggressive manner i.e. having a closed wall garden, producing items that only function with other Apple products, releasing the same product every year with minor differences. There are far more Android products on the market, all with vastly differing benefits and yet millions of people choose to buy the same/very VERY similar iPhone and belong to the Apple army. It will be interesting to see how people view and position themselves and the mass production in which they adhere to.

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