As much as a large majority of people hate everything to do with Apple products, it’s hard to ignore what they’ve done for the world of tech today. They have completely changed the game with what mobile phones can be used for. No longer were mobile phones just for phone calls and text messages. Never before had the average consumer been able to hold, in their pants pocket, a computer that rivalled the capability of a laptop. Since 2007, Apple has sold more than 30 million iPhones. They also introduced the world to the iMac in 1998. It was the first product of the new Apple era that Steve Jobs envisioned. Up until then, “Apple McIntosh were a minority player compared to big brother Microsoft” (Kerr, 2015). I think it’s very interesting to note that when these came out, they lacked a floppy disc drive. Fast-forward eighteen years and Mac products now lack a CD drive. That is just one example of how fast technology moves in today’s day and age.
I have yet to mention my digital artefact because I’m finding it so difficult to relate it to the topic I’ve chosen.This time around I will be producing a photo essay, looking at how people personalise their mass produced devices and how the devices themselves have evolved over time. Through random-selection, there will be a focus on both the old, the new and the hand-me-downs. I will be finding out this information through a series of questions that lets the audience get to know the device being photographed. I’m interested in seeing how apple users get around the closed nature of their devices compared to android users and their absolute freedom to personalise as they please.
On a side note, check out this little video I made for DIGC202 comparing some of the features of an LG G4 and an iPhone 6
Weinberger, Matt. “The Whole ‘Mac Vs. PC’ Thing Is So Over, And ‘Android Vs Iphone’ Is Close Behind”. Business Insider Australia. N.p., 2015. Web.
BRUCE, KERR. 2015. “PC vs Mac? The debate goes on.” Morning Bulletin, 2015. 33. Newspaper Source Plus, EBSCOhost