My Four O’Clock

My Four O’clock was created to compare and contrast the everyday life of your everyday person. This digital artefact captured a moment in time from the 18th April 2015 at 4pm. Instagram allowed for this to be captured as it simply showcases the photo with a caption which gave context to what was happening. Hashtags were utilised throughout this digital artefact to showcase the photos on a wide number of feeds and share it with similar communities (#BCM112, #DigitalArtefact). Created in 2010, Instagram currently has 150 million active monthly users (Geoff, 2014). The app was originally only available for iPhone users, but through rapid success, it was developed for Android. The introduction of new features (filters, video, direct messaging, web access and tagging) is what keeps consumers interested and the app as the fastest-growing social site.

When asking around the greater public, most would simply say that Instagram is a platform to share photographs on. Although that is one of the apps functions, it is only the beginning of the theory ‘the medium is the message’ (McLuhan, 1964). Instagram’s message is different for each individual though. An artist can use Instagram as a portfolio for their work, where someone else can use it to simply post photographs of their day-to-day life. McLuhan’s theory suggests that the channels and the means in which society discusses and views messages creates a new meaning. My Four O’clock showcased this idea, as the images that were presented varied quite a lot. It acted as a travel diary to some, and a place to showcase talents for others.

My Four O’clock utilised many of Instagram’s mediums. Features and technologies, such as filters and tagging, were used for the overall aesthetic look and distribution of each photograph. The purpose of this artefact was to showcase how so many people are connected to each other without common knowledge. This was proved by a number of images that related to one another (people at work, someone watching a race from Caulfield on television while another person was working at Caulfield, people playing and watching sport, etc.). Each photograph was edited and uploaded with McLuhan’s theory in mind. Instagram’s mediums of image, text and distribution through hashtags were considered for the overall success of each individual entry. If I could develop this digital artefact further, I would try and get the message out to a larger group of people from as many different places as possible. The creation of this task was very quick and easy, but the distribution was what struggled the most.

The overall outcome of this digital artefact was achieved. Each photo represented a different person and showcased what they were doing on a particular day at a particular time. If this project were to be continued on, or recreated, a clearer set of instructions would have been presented from the start (no filters on photos, no selfies, etc.) so photographs could remain anonymous and focus specifically on the task at hand. A greater time frame would also be used to have a more diverse feed and greater number of images and subjects.


Geoff. WERSM (We Are Social Media). 2014. The Complete History of Instagram. [ONLINE]. Available at:

Federman, M (2004). What Is The Meaning Of The Medium Is The Message? [ONLINE] Available at:


That Cat Has More Instagram Followers Than Who??

So, I know the lecture was about twitter and our online persona but I thought I would focus on Instagram, pets, and this strange fame that has come with it all. Recently I have seen celebrities, YouTube stars, and regular Joe’s creating online accounts for their pets. It’s bizarre to me… Also awesome, but bizarre all the same. Most of these ‘famous’ pets have more followers than everyone I know has, combined. And by most, I mean all of them.

Norman and Bambie (@normieandbambiejenner


Kylie Jenner’s pooches have a crazy 412,000 follower count.

Grumpy Cat (@realgrumpycat)


Grumpy Cat, originally a meme online, has appeared on shows like Good Morning America and American Idol and has even featured in movies! She has 688,000 followers on Instagram.

Boo (@buddyboowaggytails)


Boo, a fluffy pomeranian, has over 17 million likes on Facebook and is the subject of four photo books.

Digital Transformation in the Art of Craft

This weeks topic reminded me a lot of what I did in my media arts class last semester. We spent a couple of lessons studying Sol LeWitt and his infamous wall drawings. There are many different types of technologies used throughout this process to encompass all of the transformations. Each one of LeWitt’s drawings have a set of instructions, distributed over the internet for others to recreate. The instructions, written originally by LeWitt, are shared online and available for people to print off, reproduce, photograph, and then reupload. In this class last semester, we were given the opportunity to take a copy of these instructions into a studio space and recreate what we thought it was to look like. Here is my attempt:

Citizen Journalism


A new type of media user has been born… We’re all about producing, sharing and consuming. Citizen journalism is so appealing to some because it has no cost of entry and unlike actual journalists, there’s no quality filter and no upfront risk. Citizen journalism is the absence of authority, an open process with no closure.

Citizen journalism refers to “public citizens playing an active role in the process of collecting, reporting, analysing and disseminating news and information”. Blogs and social media have taken away the feature of gatekeepers (editors and publishers, in some cases) and allows individuals to post whatever, whenever they want.

As social media allows for instantaneous uploads, it is quickly becoming the main place where all news is found first. Victims of tragedies are tweeting/ posting what is happening to them, in real time, on their own terms. Citizen journalism allows for instant access and instant knowledge for people all around the world.

Supernaturally Into This

I was going to be that person that posted yet another blog on Harry Potter/ transmedia storytelling, but I thought I’d play around with another franchise.

I think the key point when looking at transmedia is understanding that it is a completely different thing to multimedia… Transmedia relies on multiple platforms to convey the key story to audiences. The online world has allowed for there to be an introduction of this sub-culture/ fandom life. Now, more than ever before, fans are able to take their love for films, television series, and celebrities to a whole new level. The story never has to end for them.

Supernatural, with a huge ten seasons under its belt, is widely known all around the world. But it isn’t simply a television series to some. A quick search on Tumblr will reveal thousands of blogs dedicated to their favourite characters, and even more posts relating to the show. Supernatural Wiki is a thing that exists for all the latest news on the show, the cast, and any upcoming events for fans to get involved in. Fans take the story into their own hands by writing fanfic (you can find that on your own if you’re really interested) and creating artworks. The American fantasy horror show even has an anime spin off series!

Transmedia is done with the intent of grouping everything into one story, and is done so to maximise the number of sources people can use to access the material. The idea is for fans to utilise the different media sites while still being engaged in what they’re ultimately interested in.

Remix Culture of the Little Black Dress

For this blog post, I thought I’d take a little break from the ever changing nature of the beloved internet and focus a bit more on fashion, and the emerging fashion trends. Whenever a new season starts, and trends are being set, we are constantly hearing phrases like “that’s so 90’s!!!”… I thought it might be interesting to see how remix culture is evident in so many different aspects of our lives.

The Role of Audiences Altered Forever?

Through the introduction of social media and the ever growing nature of the internet, the power of the media has grown so much. This allows anyone, anywhere, to broadcast a message for all to see. No longer are the days where you have to wait for the 6 o’clock news every evening. More people are resorting to online sources to stay updated with current events.

This system calls for an introduction and redefinition of media sources. In this case, there are two media forms- monologic and dialogic. Monologic media allows for the audience to simply listen, whereas dialogic media allows for audiences to talk back and respond to content creators, etc. The internet, by nature, is a dialogic media source.

The situation turns out to be a bit of a complicated one, as people are seeing both the positive and negative effects it is having on society. Dialogic media is seen as positive, in some cases, as the online world allows individuals to have a creative space (blogs, tumblr, instagram) and form friendships and connections. The negative side of dialogic media comes through with issues of cyberbullying, with features like anonymous messaging and comment sections.

YouTube allows creators and viewers alike to share videos across multiple platforms, which helps to spread awareness and create more traffic for some sites. Online communities can be formed because of this.